Would you not agree that blogs are a great way to connect to the world and grow your business? A blog is a great tool to help you reach new audiences and a way for people to get to know you and your business or brand.
When setting up your blog, be sure you don’t forget to include the following features:
Subscribe or RSS feed. You want your readers to return to your blog! Always offer an option to subscribe to your blog so each new post is delivered via email, sent to a reader or shows up on their iGoogle page.
Comments. Consider allowing comments on your blog….this is a great way for you to interact with your readers. Of course allowing comments does open the door for spam (nobody likes spam!). WordPress has some great plugins that will help prevent and reduce spam comments.
Archives, popular posts, popular comments, tags and other associated identifiers. People search and read blogs differently. Some simply read the most recent post and move on while others search by category or tag. Some people will want to read the most popular posts and others will want to sift through your archives post by post. Provide a number of options for your visitors to search by.
Social networking and bookmarking features. With Twitter, Facebook, Digg, Reddit, and other social networking and bookmarking sites growing in popularity, it pays to include options on your blog. You can ask people to tweet your posts, post or link to them on Facebook, Digg them and so on. It’ll draw traffic and subscribers.
These are just a few features you should include on your blog. WordPress has tons of tools and plugins that can help you develop a successful blog. Take advantage of these tools and resources to grow your subscribers, profits and business.