The 3/50 Project

Did you know that if half the employed population spent $50/month in locally owned independent businesses, it would generate more than $42.6 billion in revenue*?

The 3/50 Project encourages consumers to pick three locally owned, independent brick and mortar businesses they can’t live without, and commit to spending $50 per month across the three businesses, in addition to all of the other spending they do. The idea is to commit $50 each month to locally owned businesses, total. Maybe that means rethinking where you currently invest your money, opting to pick up that birthday card or pair of jeans in a locally owned business instead of the big box you’ve been going to. Or maybe it means eating out once a month because you realize slamming the brakes on all spending stalls economic recovery. It’s just that simple.

The 3/50 Project isn’t an “all or nothing” campaign that insists consumers stop shopping in chains or franchises. Instead, their message is about balance-—of the money you currently spend each month, they simply ask you to redirect an affordable $50 back to the locally owned independent businesses.  Just as there are things in a locally owned store that you can’t find in a big box, there are also things in a big box you can’t find in a locally owned store. They encourage you to think about where your dollars are best invested, consider the greater amount of revenue local businesses return to the community, then purchase accordingly.

Think of three businesses you’d miss if they went away. Stop in. Say hello. Pick up a little something that makes you smile. Your purchases are what keeps those businesses around.

For more information, please visit


*Employment statistics courtesy U.S. Labor Department 2/6/09 report; 68/43 stats courtesy Civic Economics 2008 study

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