The Customer Journey to Online Purchase

 

When customers visit your website with the intention of making a purchase, do you always know how they arrived there? Were they directed to your site from a display advertisement on another site? Did they click on a link emailed to them by a friend? Did they find your product or service through an online search? And which is most effective for driving sales online?

These are questions Google is trying to answer with a new tool called “The Customer Journey to Online Purchase,” which allows users to explore typical online buying behavior and see how different marketing interactions impact online sales — from the first time customers interact with your marketing to the moment they buy something. Released today, the tool draws on data collected from more than 36,000 Google Analytics business clients.

The Customer Journey to Online Purchase tool is free to use and is available starting today.

Read more: http://www.entrepreneur.com/article/226498#ixzz2RVjKIwQL

 

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