Social Media and Marketing Goals for 2011

The word “resolution” is heard so often around the beginning of each year it becomes almost meaningless.  So instead of making resolutions,  let’s make goals! Below are a few social media and marketing goals you should make:

1. Use a social media dashboard. I love Hootsuite, but TweetDeck and Seesmic are also super popular. It doesn’t matter which you use, though, just pick one so you can better manage Twitter, Facebook, and the other social media platforms you use.

2. Get active on LinkedIn. Finish filling out your profile and keep it updated. Go through your business cards and connect with the people you really want to keep in touch with. Link your Twitter account to your LinkedIn account so the blog posts and other useful information you post on Twitter is seen by your network. Answer questions via LinkedIn Answers.

3. Join conversations on Twitter. Social media is supposed to be used for engagement. Take full advantage of Twitter to build a community and start discussions.  Search for hashtags (#) of terms you use and want to talk about. Pull up the list of tweets that use those hashtags and jump into the conversation (just use the hashtag in your tweets).

4. Add calls to action to your website. To convert your Web visitors into leads, add prominent messages on your website that offer something of value. It could be a white paper, free consultation, eBook, or special discount for new clients. The call to action can be a button or link; the person will click on it and get redirected to a form where you’ll gather their contact information before sending them what you promised.

5. Add video to your website. Search engines love videos, so by adding one to your website, you will greatly improve your chances of being easily found during an online search. The video need not be long, but it should be fun, engaging, and professionally produced.

6. Start blogging already! You know you should blog, so start. Make sure your blog is integrated into your website (in other words, it looks like another page of your website).

7. Put together an editorial schedule of what you’d like to write about. You don’t need to publish every day, but at least twice a week is preferable, and your blog posts need not be long, just full of useful info.

 8. Analyze your website. Check Google Analytics and Website Grader on a regular basis so you know how you’re doing: what pages people visit the most, what information they download from your site, how long they stay on your site, what blog posts generate a lot of traffic, etc. Use this information to improve your marketing and social media efforts.

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