Social networking sites are becoming the hub of online interactions. Websites now exist that keep friends and family connected, and to unite strangers who want to share information. If you own a small business ecommerce website you might be wondering how you can make social media work for you. Even if you do not participate in social networking, it is likely that your customers do!
In part 1, we discuss one of the most popular social networking sites – Facebook. Facebook allows owners of small business ecommerce websites to create Fan Pages. To begin you should research how other fan pages have been set up. What do you like about them, what do you think you could do better? Put together information that you think your customers should know about your business, products, services, and promotions. Gather pictures that will be of interest. Then go to http://www.facebook.com/pages/create.php and use the simple wizard to create your page.
Stay tuned for Part 2 and learn how to use Twitter for your small business!