Guest post by Martina Iring, a small business marketing consultant, specializing in online marketing services and copywriting. Learn more about her services at http://martinairing.com/
Any small business owner with a blog knows the feeling of struggling with the whole content creation thing. Maybe you’re plum out of ideas. Or you’re in a busy time for your biz and totally swamped with work. Or you’re just plain not feeling your blog right now. The thought of writing another post makes you want to poke your eyes out.
This is totally normal. You’re not a professional blogger; you’re a small business owner. But you know blogging is important for your small business and that you need to keep at it. So why not change things up a little?
Break out of your small business blogging rut with these 5 ideas…
1. Blog about something personal
When you write about yourself, such as one of your interests, your personal life, or a favourite hobby, you’ll probably find that you have lots to say. Work in an angle that relates this topic to your business in some way, and away you go. Most people find it easier and more fun to write about themselves or about something they like.
I did this recently with a post about meditation, which is something that is a very important part of my personal life. This post was a breeze for me to whip up, and it gave me a break from the usual type of writing I do. It really resonated too with some of my readers, and gave them some insight into what I’m like as a person.
2. Use a video
Sometimes you just don’t feel like writing. Perhaps writing is not your forte, or you’re suffering from some writers block. So ditch the words and go with a video instead.You could do a video of yourself, your business location, your employees. Get creative! (Click for some more small business video marketing tips).
Alternatively, you could find a video created by someone else that relates to your business in some way. Write a short description and away you go. (Don’t forget to credit the video creator and send them a link – internet marketing karma baby).
3. Use photos
A similar idea to the video suggestion above, but this time using pictures. Grab a camera and start snapping your own pics. Or use someone else’s photos (if you’re going to look for free images online, make sure you use publicly available photos and properly credit the source).
4. Let someone else write the blog post
Who says that you have to be the one to write all the content on your blog? Get one of your staff to do it (you never know, you might find someone on your team with a hidden talent for writing). See if one of your industry connections or partners would be interested in doing a guest post for you. Or use the terrific free service over at My Blog Guest to connect with a blogger that writes about your particular industry and is looking for guest post opportunities.
5. Use lists
Ditch creative writing if you’re just not feeling inspired. Instead, do some pure research and compile a list of interesting info. Think statistics, quotes, blogs, books, tips – whatever would be interesting for your target market. “Top 10 ways to use product x” is an example of this type of blog post. You’ve probably seen alot of them around the web – they’re popular because they catch reader attention and have a tendency to go viral.
So go ahead and write something a little different on your blog than you normally do. Not only will it help to spice up your blogging routine, but you just might find that what you have posted really gets your readers going. Successful blogging is all about taking risks and experimenting. You just never know what will grab people’s attention.