Blogging for business is not a new concept, but for many small businesses, especially service businesses, it can be an extremely effective tool to build your social media footprint, establish your brand, or position yourself in your area of expertise.
The ultimate benefit of blogging is the opportunity to communicate your expertise and establish your business as a resource.
Social media can be great tools to drive traffic, but it is the blog that will do the most to build a platform. While there is much debate about the return on investment for time spent in social media, the results of blogging are easier to evaluate: unique visitors, comments, interactions, time on site and other social media metrics can help businesses learn about customer interests and pain points.
Read the full article by Melinda Emerson: http://boss.blogs.nytimes.com/2012/06/22/blogging-to-build-your-business/