51 Blogging & Online Marketing Tips-Part 1

Can you believe 2011 is already here!  Here are 51 blogging and internet marketing tips that you can use as inspiration for the upcoming year. Part 1 will cover the first 20 tips. Stay tuned for Parts 2 and 3.

Mindset

1. Revisit your goals. Take a moment and rewrite your goals. You may find that they may have changed since the last time you really took a good look at them. If you don’t have any goals, than what are you working towards?

2. Remember where you were. Where was your online business or blog at one year ago? Are you seeing any improvements? If yes, be proud of how far you’ve come along and the fact that you haven’t given up. If you haven’t seen any improvements, why do you think that is?

3. You can always do a little bit more. If you’re up to it, try this 2-step exercise:

  • Raise your hand as high as you can.
  • Raise your hand even higher.

If you do this exercise, you’ll notice that you can always stretch your hand a little higher, even though you were told to put it as high as you can at first. You can always do a little bit more. Apply this to what you do online.

4. Take action. Every business in a state of motion tends to remain in that state of motion unless an external force is applied to it. With that in mind, you can read and get inspired all you want, but nothing will happen unless you take action. Become the external force that is required to get your blog, business and life to exactly where you want it to be.

5. Flaunt your unique. In other words, know what makes you stand out from the crowd, and milk it. In order to succeed, especially online, you can’t blend in and just be another blog or website that talks about X. Your site can still be about X, but you should be one of the only ones that does Y, or Z.

6. No fear. Fear kills progress, and it kills business. When you’re reluctant to take an action or do something new, take a minute and think to yourself, “what’s the worst that can really happen?”.

7. Failing is okay. We all want to succeed, but we shouldn’t ever be afraid of failing. Failing is part of the process and teaches us valuable lessons along the way. Learn from your mistakes, and improve on your next attempt.

8. Don’t work more, work smarter. When we think of putting in the extra mile to get things done, we often think that means just putting in more hours of work. Instead, think of ways that you can work smarter, which will accomplish the same (or even more), in a considerably less amount of time. It may take a small investment of time in the beginning to figure out how to work smarter, but you’ll make up for that time (and stress) soon enough.

9. Give back. Believe in “online karma”. The more you help others and the more you give back, the more success you will find. If your primary motivation is just to make as much money as you can and do things just for yourself, you’re only going to see a limited amount of success, if any.

10. Just freakin’ enjoy what you’re doing! If you enjoy what you’re doing, it doesn’t become work anymore. You’ll accomplish more, and be happier. If you’re not doing something you enjoy, why not?

Blog Content

11. Be consistent. Write new content on a schedule. Whether it’s once a week, three times a week, or every day – pick a frequency and stick with it. It will not only help your readers know when to expect a new blog post, but it will help you consistently put content out there that Google will crawl to improve your site’s ranking and authority.

12. Be different. In most niches, there are a number of blogs talking about the same thing. As mentioned in tip #5, if you do what everyone else is doing, and talk about what everyone else is talking about, you’re just going to blend in. Give people a reason to notice your blog over the rest.

13. Use keywords in your title. One of the top things the search engines look at when determining how relevant your site is to certain keywords is the title of your post. This is why so many bloggers who understand search engine optimization rank higher in the search engines for topics that online newspapers and companies write about, because they are so concerned about catchy headlines, with no keywords.

14. Use relevant anchor text for your links. When linking to another website or blog within your posts, don’t link to them in words like “click here for…”, or “which you can read here.” Use the phrases or keywords that are relevant to what you’re writing about. As far as SEO is concerned, it will help you a little, but for the websites you’re linking to, it will help a lot. It’s good practice.

15. Break up your post with different text styles. If you write an entire blog post in the same text the entire way through, it’s going to be difficult to read and hard to scan. Use different sized headers, bullet points, and numbered lists to separate your content and make it easier for your readers to consume.

16. Emphasize parts of your content with different text styles. If there’s a particular word or phrase within your paragraphs that you’d like to emphasize, make it bold or italic so your points are even more pronounced.

17. Use stories. People love stories because they can connect and relate to them. It makes what you’re writing about more real, and it often serves as proof for your points as well. Are you just telling people what to do, or are you illustrating how it worked for you?

18. Use data. Other people are more attracted to data and logic, rather than stories. Support your content with raw data, and your arguments will seem that much more believable.

19. Write for your readers, not yourself. Unless you have a strictly personal blog, one of the biggest mistakes you can make while writing content is writing for yourself. Your audience should be your first priority, and you should do what you can to write about topics they are interested in. In the process, you’ll get more comments, more subscribers, and have more people linking back to you as well. Now who doesn’t want that?

20. Enjoy what you write!  Your readers can tell when you are just trying to finish a blog post versus really enjoying the writing process and having fun with it.

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