50 Press Release Ideas

Jessica Swanson has helped thousands of entrepreneurs implement low-cost, high-impact marketing campaigns. Known for her energy, passion and “get-it-done” attitude, Jessica takes complicated marketing concepts, turns them upside-down, and makes them incredibly simple and outrageously straightforward.Writing and publishing a press release is still one of the hottest Shoestring Marketing strategies around. Not only are press releases great for SEO purposes, they’re also a quick and easy way for your prospects to find out about your small business products and services.

Best of all, you don’t need “big news” in order to write a press release.

Your news just needs to be timely, interesting, useful or informative to your prospective clients and customer.

Jessica Swanson,owner of Shoestring Marketing University, shares 50 “out-of-the-box” topics for your next press release:

1. Share why your small business is truly unique

2. Share your small business mission statement

3. Share a free “tip sheet” available at your website

4. Share a free “FAQ” sheet available at your website

5. Share a free “ebook” available at your website

6. Share a free “special report” available at your website

7. Announce that you are providing free “consultations”

8. Unveil a new or unusual use for your product

9. Reveal a fun contest you will be running

10. Reveal a sweepstakes that you will be promoting

11. Publish the results of a poll you created

12. Publish the results of a research study you conducted

13. Announce an upcoming teleseminar you are hosting

14. Announce an upcoming webinar you are hosting

15. Announce an upcoming local workshop you are running

16. Announce a “lunch and learn” session you are running

17. Reveal how [your product or service] can solve _________________

18. Reveal why [your product or service] will save your prospect MONEY

19. Reveal why [your product or service] will save your prospect TIME

20. Reveal why [your product or service] will make your prospect’s LIFE EASIER

21. Share how [your product or service] will help your prospect AVOID COMMON MISTAKES

22. Create a “Top Ten Best Uses of Your Product or Service”

23. Publish a collection of testimonials from satisfied customers/clients

24. Share your customers’ success stories

25. Take a stand on a controversial issue

26. Make a prediction

27. Identify a trend you are noticing within your industry

28. Debunk a common myth in your industry

29. Share an inspirational story related to your small business

30. Share a stirring story about overcoming an obstacle

31. Share a story about a customer who didn’t use your product or service – and was very sorry!

32. Sponsor a local event and write about it

33. Share how your small business is taking major steps to “go green”

34. Create a fun and unusual reason to offer a discount on a product or service

35. Publish your work with a local charity

36. Establish a scholarship in the name of your small business

37. Piggy-back on a “hot-news” story

38. Create an award and give-it away

39. Explain why you started your small business – the “human-interest” side of your biz

40. Tie your press release to a holiday

41. Create a fun and unique reason to have a BIG SALE

42. Interview a competitor and publish it

43. Create an extraordinary guarantee on your product or service and write about it

44. Debate the pros and cons of relevant research you’ve conducted in your industry

45. Answer the most common three questions prospects have about your product

46. Create a podcast and write about it

47. Share a free “PowerPoint” available at Slideshare

48. Share a free “video lesson” available on your YouTube channel

49. Share a successful blog post and ask for comments by directing prospects to the post

50. Do a press release interview swap – have a colleague interview you and publish it. Offer to interview your colleague for their own press release as well.

Jessica Swanson has helped thousands of entrepreneurs implement low-cost, high-impact marketing campaigns. Known for her energy, passion and “get-it-done” attitude, Jessica takes complicated marketing concepts, turns them upside-down, and makes them incredibly simple and outrageously straightforward.

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