What to Do When Your Partner Doesn’t Support Your Venture

Being an entrepreneur can be difficult at times. To be successful, you need to have a strong support system, people around you who whole-heartedly believe in you and your mission. But what if your spouse or life partner, the person you expect to be your biggest cheerleader, doesn’t completely champion your dream?Can you still reach your goal? Starting a business is challenging enough without having to add personal relationship issues to the mix!

Lori Saitz, founder of Zen Rabbit Baking Company, offers some first-hand advice that you may find helpful:

1. Make sure you find a coach or mentor to hold your hand and kick your butt as appropriate.

Sure, everyone would do well to have such a person in his or her corner regardless, but when your life partner can’t or won’t rationally discuss business with you, it becomes critical to have someone with whom you can discuss decisions.

2. Join a strong and supportive mastermind group of successful business people who can help you solve problems, brainstorm with you and connect you with the right resources.

You need to find people you can call who will share the excitement with when you land that big client or media placement. You’ll need their numbers if and when the deal falls through too.

I’m reminded of the time I learned that Rachael Ray’s daytime talk show had said YES! They were going to feature one of my products on the show. I was ecstatic. When I told my husband, he kind of shrugged, said something to the effect that he’d get excited when it brought in some money, and then asked what was for dinner.

3. Do whatever it takes to get your head in the right place.

Read books, learn EFT (Emotional Freedom Technique), meditate, exercise, pray, etc. This is critical because if your spouse is telling you your idea won’t work, you won’t make money, or it’s time to give it up and get a job, you are going to need the fortitude to keep your positive outlook and the ability to keep listening to your heart to know you are doing the right thing.

4. Accept that there are some topics of discussion that are going to be off limits at the dinner table (or anywhere else).

Become okay with not sharing the details of your business development challenges or financing negotiations because you know such a conversation will not contribute to your happiness or success.

5. Get honest with yourself. Look at this relationship and ask yourself if this is really where you belong.

Yeah, that’s hard and painful. The answer may make you uncomfortable. You might pretend you don’t know, but in your heart, you do know.


Before you think I’m advocating the break up of your relationship though, take time to examine the root of your partner’s non-support. As entrepreneurs, we tend to have a higher risk tolerance level than other people. Perhaps your spouse is scared to death of how the bills are going to get paid and the potential that the bank could take your house if you don’t succeed. If there’s ego involved, he could be afraid of you becoming more successful than he is. Counseling could be useful in helping you two communicate better.

If it comes down to your spouse not respecting you or your talents and not believing in your power, then you need to return to the top of this section and reflect on whether or not you want to live a life like that.

Some people are lucky enough to successfully work in their business with their spouse or to have a super supportive relationship even if their partner is not in business with them. For those of you who don’t have that situation (yet), know that you can likely find success by creating alternative support systems.

Lori Saitz is founder of Zen Rabbit Baking Company. She shares happiness by helping business people show appreciation for and give recognition to customers and employees with The Gratitude Cookie™. With an understanding of the value of creating strong connections and experiences, she supports clients in increasing customer loyalty, referrals and profits. Connect with Lori on Twitter, LinkedIn or Facebook.

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