5 Smart Ideas for Marketing in a Tough Economy

Marketing may be cut significantly when the economy is bad!  Here are some cost cutting ways to continue to market in bad times.

1.      Provide added-value for your clients.  If your clients are happy with your services, they may ask if you do: “this” or “that”.  If it’s within your budget, providing new services would be a great new marketing tool.

2.      Make sure you keep your service level very high.  Always provide a personal touch for your clients, be sure to let them know they can always contact you personally if they need assistance.

3.      Use just a bit of time to call old leads.  Keep a list of warm leads or persons who’ve expressed interest in your service in the past.  Give them a friendly call to keep your name front of them.

4.      Don’t be a snob when it comes to small clients.  Helping other small businesses may propel them to higher levels-don’t turn away the small clients.

5.      Last but not least keep your current clients in your bosom.  Be extra kind if they are not on time with a payment or two.  Let them know that they are valuable to you and you may want to offer discounts for their loyal service if you can afford to do so.

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