Being a business owner means that you perform a multitude of roles. And often it seems like there’s always more to do than there is time. But there are ways you can keep things as simple as possible and reduce the amount of time and energy you spend running your business.
I’m sure you’ve heard of the KISS principle (Keep It Simple Stupid). Well, let’s leave off that last word and just focus on keeping it simple. Here are five areas of your business you can simplify starting today:
1. Your Business Model
Your business model is the foundation of your business, how it makes money. If you’re offering too many products and services or if your products and services are not logically connected to a central theme, then you’re going to struggle.
Take a close look at your most profitable revenue streams and only focus on promoting the ones that are most profitable.
You may discover that there are products and services that aren’t making you money (or that don’t fit with your focus) that you can simply stop offering.
2. Your Time
You get to choose how you spend your time. You can say ‘yes’ or ‘no’ to all of the opportunities available to you.
For many of us it seems crazy to say ‘no’ to something that could be good for the business. But if you’re extremely clear about your focus, you can easily see which options are the best use of your time and will know which ones to say ‘no’ to.
3. Your Marketing
Mediocre marketing done consistently beats ‘stop and start’ marketing that’s done randomly every single time. Analyze your marketing efforts and find out which of your marketing strategies are the most effective.
Once you know that, focus only on the strategies that work and drop the rest. Having a few successful marketing strategies that are done consistently can work wonders for your business.
4. Tasks you don’t like or aren’t good at doing
Outsourcing and delegating are fabulous ways to simplify your business. Think about thinks like: administration, technical tasks, accounting, and taxes.
By hiring someone to do these tasks for you, you will have more time to focus on higher value activities and the things you love to do.
5. Your Life
I’m guessing you started your business because you are passionate about what you do and you wanted the freedom to create a business that supports your life. If your business is running your life, it’s time to turn that around.
It’s critical that you make time for yourself to do the things that give you energy and allow you to recharge your batteries. If you don’t do this you are actually putting your business in jeopardy.
So although it may seem counterintuitive, and you may feel like you don’t have time to spend on yourself, the truth is you can’t afford not to.
Make the decision to keep it simple in your business and change the way you’re currently doing things. By applying the KISS principle, you’ll have more time, less stress, and more money in your bank account.
This post was written by marketing coach Stephanie Ward of Firefly Coaching.