The Anatomy of a Perfect Landing Page

I found this on Pinterest  and thought it would be something helpful for those of you planning a new website landing page design. This is a visual breakdown of the most important elements that should be considered when planning the design of a landing page. Some of these points can apply for regular homepages as well. It also shares some helpful tips on color and what each one represents.

This info graphic was originally posted on

Here is a quick breakdown on the elements that should be considered when designing a website landing page:

  • Page Headlines & Copy – Should be consistent and complimentary
  • Clear & Concise Headlines – Should hold the reader’s attention and compell them to read more
  • Impeccable Grammar – Make sure there are no spelling or grammatical errors
  • Taking Advantage of  Trust Indicators – Build trust by including testimonials, security certification, etc
  • Use a Strong Call to Action – Clear message so that reader knows what to do next
  • Buttons and Call to Action should stand out and placed below the call to action
  • Go easy on the Links – limit distractions by keeping it simple
  • Use Images and Video that relate to Copy
  • Keep it Above the Fold – The most important parts of the page should be easily seen before the visitor has to scroll down
  • Always Test – update & change images, video, and content to see what works better and what gets you more conversions
Share this:

Facebook Twitter Linkedin

You may enjoy these posts also:

  • 39 Ways to Build A Killer Website Build a Killer Website: 19 Dos and Don’ts


    Your website is a marketing tool. For many businesses, it’s the only source of business. If done right, it can be a major part of …

  • How To Speed Up Your Website Your website is often a customer’s first connection to your business. If your site loads and moves at a glacial pace, you may be losing droves of business and not even know it. On top of that, sear…
  • 5 Ways To Improve Your Web Site This Week

    Small business owners are notoriously busy. You have a business to run, a Web presence to manage, customers to serve, vendors to hunt down, invoices to pay, social media to keep up with, and, o…