How To Build Your Company Website

For startup businesses, a great website can help level the playing field with larger competitors. Think of your website as an electronic sales brochure. Figure out what your clients and customers want to know and break the content down into easily navigated Web pages.

These pointers will help you launch your site like a pro:

Windowshop other sites first. Just as you would rip pages out of a home décor magazine when decorating or building a house, you can incorporate elements from sites you love into your dream site.

Keep it short and simple. You want as much content as possible to reside above the fold, in newspaper terms, so your readers don’t have to scroll down on every page. Try to limit word count to under 200 words per page.

Put a face on your site. Humanize your company by posting photos and bios of key staff. Consumers like to buy from people they know, and a photo with personal info helps cyberspace feel much more intimate.

Ask for feedback.  Ask pleased customers for a short comment to post on your site. Client testimonials or customer reviews can be very powerful.

Remember that your domain is portable. Your website and your Web host work together like your cell number and your cell phone company. You can switch providers at any time and take your site to any web-hosting company you choose

You get what you pay for. The free online build-your-own-website services provide limited capability.  If you just want a basic site without any customization, and you’re OK with the design caliber, it’s a fine way to get started. If you really want to stand out, consider hiring a web designer to create a custom site for you.

Use dynamic title tags. In the title bar of your browser, each page has its own title. Using the same title on every page reduces their chances of being found by search engines. Give each page a different and relevant title.

Join the blogosphere. Blogs are becoming an increasingly powerful tool for gaining visibility. You can start your own blog on your site or connect with other bloggers. Send your products to industry blogs and request reviews.

Use e-mail blasts. Collect e-mail addresses of any willing customers and prospects and occasionally stimulate additional traffic to your site with a mass e-mail. Consider including a discount offer or bit of news about your company. Or develop an e-zine or newsletter relevant to your field.

Link up. Think of other sites that would benefit from a link to your site and vice versa – and work together!

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