There’s a lot more to email marketing than just sending out a random email now and then. To truly maximize your results from email marketing, you’ve got to have an effective plan that includes targeted, well-thought-out content, consistent effort, and testing. It’s also important to know your audience well and determine exactly what their wants and needs are.
Here’s three simple strategies that will help to boost your success:
1. Integrate Social Media
Emails that include the option to share content on different social media websites can significantly increase your leverage all over the web. When your name becomes a part of conversations on Facebook, LinkedIn, or Twitter, your subscribers will help get your name out there by spreading your info to their community and to other social networking sites. The result will be an increased number of subscribers who are interested in what you have to offer.
2. Make it Personal
A very effective way of creating successful marketing through email is by personalizing the content to suit each reader. One of most basic and simple ways to personalize an email is by using the name of the recipient in the subject line. But if you want to take personalization to higher levels, include info based on things like location, stores frequented, brands being purchased, customer lifestyles, customer preferences, and different demographics. The overall goal of using this type of dynamic personalization is to supply the reader with a message that is completely relevant to them.
3. Track Outcomes
A very helpful marketing move is to include email outcomes in your database. These consist of the results of your email interactions – things like clicks, opens, and other stats that will give you a better grasp of how your emails are being read and used. This tracking is part of most good email marketing platforms, and it’s critical to the success of your campaigns.
Keeping track of your email campaigns and maximizing their effectiveness isn’t an easy job, but it’s one that’s worth doing right! What other tips and tricks for email campaigns can you share?