Brand Awareness

Oct 21, 2011

Written By: Latreeka Williams

When you’re just starting out as a small business, one of the biggest challenges is getting the word out about your business. You want people to not only know that you exist but also what you do. Without brand awareness, this can be a challenge.

Here are five things you can do today to generate more brand awareness:
1. Attend Local Events-Local events are a great way for small businesses to get their brand out there. Eventbrite and Meetup are good places to start looking for local events as you can search by area, keyword and date.These local events happen frequently so they are a great way for you to engage with others, exchange ideas and establish personal connections on a regular basis, which can be extremely powerful for your brand.

2. Comment on Other Blogs-Commenting on other blogs helps you establish relationships with other bloggers in your industry. You’d be surprised the relationships that you can build and the new people you can meet simply by taking the time to comment on a post. Don’t forget your comments will also link back to your site, so leave a comment worth reading to get the maximum exposure!

3. Write a Guest Post-Writing a guest post for a blog within your industry is another way to generate awareness of your brand and drive traffic back to your site. A guest post not only helps you establish your presence as a thought leader but it will also help you to establish credibility as a business, especially if you are able to snag a guest post on a well respected site.

4. Be Active on Social Media-Using social media is an extremely cost effective way to establish your businesses’ presence, especially for small businesses with limited funds. Social networking helps remove barriers and enables you to create relationships with people you otherwise would never have the opportunity to meet. What social networks you choose to be active on are up to you but wherever you decide to establish a presence, make sure you’re active and provide value to the community.

5. Collaborate-By doing the above four tips, you’ll have a whole new group of connections and relationships for you to cultivate. Take these relationships and see where your interests or goals overlap. Get to know your connections and see how you can work together to create a greater value for your readers.

Collaborating with others is great for idea generation and innovation. It also gives you a chance to work with and learn from others. It will open the doors to opportunities that you may not have had access to or the ability to take on alone as a small business.

All of above will help you become more interconnected within your industry and generate more brand awareness. It’s important to make sure that no matter how you choose to spread the word about your brand that you’re not just focusing on your business alone. Add value and help others first. People will remember your story over your pitch, so be mindful of how you approach the ideas above.

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