Diva Spotlight: Outta The Box Marketing

Diva: Cindy Watts
Business Name:  Outta The Box Marketing
Website Address:  http://www.outtatheboxmarketing.com
Year Business Was Founded:  2008

Tell us about your business:
My business is all about educating women in business about online marketing so they can either hire someone or do it themselves without being sold something they don’t need.

What inspired you to start your business?
My clients, networking friends, and volunteer connections inspired me to start my business. They had a need and I wanted to help them get the information and training they were looking for.

What has been the biggest challenge in your business and how have you dealt with it?
Finding the time to both work in my business and on my business.

What would you say has contributed to your business success?
My great clients & their referrals.

What advice would you like to offer to other women/moms who are thinking about starting a business?
Plan to be financially successful from the very beginning. Put together a financial plan and remember that you have to invest a lot of money in the first 1-3 years on yourself and business.

What has been the most rewarding aspect of being an entrepreneur?
Having the time to take care of my family when I need to.

What is your favorite tool/resources you use for your business and why?
My iPhone is my favorite. I can use the iPhone as a “hot spot” and hold my trainings any place my client needs to. We do not need a WiFi friendly location anymore.

How do you manage your personal and business activities?
Schedule both on the same calendar and color code each piece. This way I do not overload on either too much in one week.

Looking back, is there anything you wish you’d done differently?
Yes, definitely! I wish I had put together a financial budget with the beginning expenses spread over time instead of having them due at the start of my business.

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