Diva: Crystal Dixon
Business Name: Evolution Events, LLC
Website Address: http://www.thejoyofconnecting.com/events/cdixon
Year Business Was Founded: 2008
Tell us about your business:
Evolution Events, LLC is an Event Management Company and a Networking Community. Our goal is to research, design, coordinate and produce creative events and programs, which are not only innovative but cost-efficient. We also exceed expectations to satisfy the unique needs of our clients.
What inspired you to start your business?
I tripped into the event business about 5years ago when a dear friend of mine was truly a Bridezilla. Just hours before her wedding her event planner cancelled out on her, with tears flowing from her eyes and being the friend that I am with half the wedding plans not in order I immediately took off my bridesmaid dress and went into planning mode. After the tears where wiped away (a beautiful wedding it was I might add) my friend thanked me and said “You know you should do this full time you are really good at it”. Then a light bulb went off …mmmm get paid for what I like to do naturally “Bring People Together” that sounds like me I truly love brining people together after all I do have a Marketing Degree, why not use it then Evolution was born.
What has been the biggest challenge in your business and how have you with it?
Making a transition in my business, I stared out doing weddings, birthday partiees, etc. Now I’m trying a new business venture where I’m more into Business & Social Marketing/Networking. So having the mindset to transition my business was a challenge.
What would you say has contributed to your business success?
I enjoy what I do, It is my passion…If you don’t have the passion then don’t do it. But if it’s a burning desire, then it’s worth giving it your all.
What advice would you like to offer to other women/moms who are thinking about starting a business?
Know your worth, ignite your passion, throw fear out the door. Get connected with people, WOMEN are connectors by nature. Why not use that same energy to collaborate or establish your own business.
What has been the most rewarding aspect of being an entrepreneur?
I’m a social butterfly by nature, I love bringing people together. So when I see people connect, enjoy life, reap their hard work rewards it motivates me to; be more, do more; accomplish more.
What is your favorite tool/resources you use for your business and why?
Word of mouth is never over rated. Don’t get me wrong the internet world is a very lucrative tool. Sometimes the internet can get us so wrapped up we forget how to be social bodies, meet people!
Is there anything you wish you’d done differently?
I should have done this a long time ago, I let fear get in the way and I wasted time figuring what I wanted to do with my MBA degree