Diva Spotlight: Smart Seat Chair Protectors


Diva: Rebecca Rabson
Business Name: SmartSeat Chair Protectors by pb&j Discoveries
Website Address: http://www.smartseatdiningchaircovers.com
Year Business Was Founded: 2010

Tell us about your business:
I sell the SmartSeat Chair Protector — a waterproof, stain resistant, and machine washable seat cover for upholstered dining room and kitchen chairs. The SmartSeat protects like a vinyl seat cover, but is made from a soft and comfortable fabric. Its patent-pending design allows it to snuggly fit most chair sizes and styles, including those with side arms or solid backs. It is the perfect way to discreetly protect your chairs from stains, spills, and everyday wear and tear.

What inspired you to start your business?
My two messy boys! We purchased a new dining room set and I wanted to be able to eat together at the dining room table as a family, but I was concerned that my boys would ruin my new chairs. I looked everywhere for an attractive, waterproof seat cover, but couldn’t find anything that I liked or that my boys were willing to sit on. The SmartSeat Chair Protector was my solution to the problem.

What has been the biggest challenge in your business and how have you dealt with it?
The biggest challenge was just getting started. I had no experience in manufacturing, sales, marketing, or web design. I didn’t even know where to begin! But I reached out to as many other women in business as I could and began to educate myself. The learning curve has been steep, but it has been a lot of fun to learn something entirely new!

What would you say has contributed to your business success?
We have a unique product that fills a void in the market. There just aren’t any other discreet, attractive and waterproof seat covers out there.

What advice would you like to offer to other women/moms who are thinking about starting a business?
To just get started! The idea of starting a business can be really overwhelming in the beginning. I would definitely recommend connecting with other mom-preneurs. The community of moms with businesses is wonderful and supportive! Ask questions. Educate yourself. And then take one step every day that will bring you closer to making your goal a reality.

What has been the most rewarding aspect of being an entrepreneur?
The most rewarding aspect of being an entrepreneur is that I get to work from home on a business that I love. I have the flexibility to contribute to my family’s financial well-being while also being around for my boys.

What is your favorite tool/resources you use for your business and why?
I love FB and Twitter. We’ve exclusively used social media for our marketing. Not only are these sites a great way to spread the word about your product/company, they also are a lot of fun!

How do you manage your personal and business activities?
Like any other working parent, I think that it is tough to find a balance between personal and business. But you can’t beat yourself up over the bad days. Just feel grateful for the days when everything falls into place, and keep moving forward.

Looking back, is there anything you wish you’d done differently?
Honestly, no. I think I’ve been very fortunate not to have made any significant or costly mistakes yet. I’m sure that I will hit a bump in the road at some point!

Please share your social media connections:
You can find us on FB, http://www.facebook.com/seatcover and twitter, http://www.twitter.com/smartseatcover.

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