Diva: Carolyn Wilder
Business Name: Great Transitions, LLC
Website Address: http://www.greattransitionscoaching.com
Year Business Was Founded: 2010
Tell us about your business:
I work with women over the age of 45 who are ready to make a transition in their lives, be it a new career, job, or taking the next step after leaving their primary careers (aka retirement). We all deal with many transitions in our lives: changing jobs, changing careers, reentering the workforce, leaving the workforce. To find the passion in what we do greatly increases our chances of success in each step of our lives.
What inspired you to start your business?
After practicing law for 30 years, I felt that I was no longer making a difference. I hired a life coach to help me figure out what I wanted to be when I grew up. I realized that I loved the process of exploring options without limitations. As a result, I became certified as a life coach and as a retirement coach and started my own business. Being a baby boomer, I naturally gravitated toward women of my generation. We have accomplished so much, yet still have so many questions about what to do next in our lives.
What has been the biggest challenge in your business and how have you dealt with it?
Starting from scratch in an entirely new career. Having been an in-house attorney for a trade association, I did not have manynetworking contacts. I have joined several women’s networking groups in order to meet other entrepreneurs and to discover even more about what my target audience wants and needs from me.
What would you say has contributed to your business success?
I have worked with a peer coach to help keep me focused; choosing my niche, creating a business and marketing plan, and to bounce off ideas and issues.
What advice would you like to offer to other women/moms who are thinking about starting a business?
Determine who your target audience will be; the narrower the better. Do everything you can to disscover what it is that your audience needs and how you can provide solutions and benefits to their problems and issues.
What has been the most rewarding aspect of being an entrepreneur?
I get to work from home with flexible hours, which leaves me time to do volunteer work and to build my relationship with my grandchildren.
What is your favorite tool/resources you use for your business and why?
As a certified retirement coach, I have access to two on-line assessments. These are wonderful tools because they allow a potential client to better see the areas in which they are prepared and those areas that may need some work.
How do you manage your personal and business activities?
Because my schedule is flexible and because some of my clients prefer evening appointments, I handle a lot of my personal business- gym, errands, appointments, during the morning. Afternoons can then be devoted to building my business and client sessions. Some evenings may also be work-related, but not too intensely. Weekends are for my family.
Looking back, is there anything you wish you’d done differently?
I wish I had discovered my niche sooner. By suffering from the illusion that a larger market base results in more clients, it has taken me longer to really focus on my ideal clients.
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