Diva Spotlight: Baby Diaper Cakes By Latersa

Business Name:
Baby Diaper Cakes and Beyond by LaTersa

Website Address:
http://www.diapercakesbylatersa.com

Year Business Was Founded:
2010

Tell us about your business:
Baby Diaper Cakes and Beyond by LaTersa offers great and custom diaper cakes, baby shower favors, bridal shower towel cakes, and gift baskets for all occasions.

What inspired you to start your business?
A couple of things inspired me to start my business; I have always had a passion for making gift baskets and within a couple of years ago,I was searching youtube and I found how to make a diaper cake and I started making them and have been in love with them every since. Also, the cost of childcare was killing us. I was basically working to pay childcare, so that is when I had an AHA moment and said to myself there has got to be a better way. Now I get the best of both worlds; I’m able to be home with my children and take care of their needs and work my busines at my own pace while being my own CEO. It feels GOOD!

What has been the biggest challenge in your business and how have you dealt with it?
My biggest challenge at the beginning was trying to do everything myself. I know a lot about researching on the internet, but I was stressed out a lot last year, because my business was not flowing the way I would have like it to. Things I’m doing different this year, is I’m reaching out to other people within my circle for their expertise and networking with other people in my line of profession. You can not be successful at anything trying to do it all alone.

What would you say has contributed to your business success?
I think it’s about the various networks that I have joined and interacting with other women business owners. Sharing ideas and helping one another has really been a big contribution for me. Also, I have been even more eager and excited about designing my diaper cakes and baskets to the next level.

What advice would you like to offer to other women/moms who are thinking about starting a business?
I would say write down your plans for your business and make it clear. How will you know where you are headed if you don’t have a map of directions. Also, Pray, Pray and believe in your dreams; don’t listen to the negative voices in your head or from others.

What is your favorite tool/resources you use for your business and why?
I use the internet ( researching my top competitors daily and the baby industry), I use score.org for local mentors, and I network with other moms on various networks such as The CEOMamma, Facebook, Twitter. I communicate with my targeted audience. I’m still learning as I go.

Share one business goal you have for your business:
One of my main business goals is to communicate more with my followers and fans. To increase my revenue to $1500 per month.

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