Archive of ‘Blogging Tips’ category

Why You Should Be Blogging

It’s true that a lot of time and effort goes into starting and growing a blog.  Being determined to create a quality and informative blog can be a great marketing tool for any business.  As an entrepreneur, this is a great opportunity to establish yourself as an expert in your industry. If executed properly, this can be a smart online marketing strategy and an affordable way to grow your business. Blogging is ‘big business’ among entrepreneurs, writers and those who just want to express themselves through electronic communication. More and more businesses are blogging as they realize the benefits. If you have yet to start a blog, consider these four reasons why you need one : 

1. Build a loyal group of followers 

As you post relevant content regularly, you build a loyal group of followers. As your followers get to know you, they will feel comfortable in passing on leads and referring you to potential clients. Remember the old saying, “people buy and refer people that they know and trust.”

 2.  Get paid for blogging

 If you write good content and build your following, you can get paid by advertisers. You can be compensated for paid reviews, writing articles, a ghostwriting gig or simply by posting ads once your audience is large enough to attract advertisers. There are a may sites that can help you including Link Share, PayPer Post and Sponsored Review.

3. Get exposure across multiple media outlets

 There are several online sites where you can submit your articles for publication to expand your audience and customer base. Here are some outlets worth looking at include Ezine Articles, Associated Content, and Articles Base.

4.  Blogging will give you content to share across social media

Social media as a marketing strategy is a great way to build your business, with minimal to no investment except for your time and effort. Be sure to share your blog articles with your Facebook family, your Twitter friends,  and LinkedIn groups.

There are many more ways that you can promote and market your blog. By incorporating blogging as part of your internet marketing strategy, you can position your business to be found in search engines and greatly expand your audience

51 Blogging & Online Marketing Tips-Part 1

Can you believe 2011 is already here!  Here are 51 blogging and internet marketing tips that you can use as inspiration for the upcoming year. Part 1 will cover the first 20 tips. Stay tuned for Parts 2 and 3.

Mindset

1. Revisit your goals. Take a moment and rewrite your goals. You may find that they may have changed since the last time you really took a good look at them. If you don’t have any goals, than what are you working towards?

2. Remember where you were. Where was your online business or blog at one year ago? Are you seeing any improvements? If yes, be proud of how far you’ve come along and the fact that you haven’t given up. If you haven’t seen any improvements, why do you think that is?

3. You can always do a little bit more. If you’re up to it, try this 2-step exercise:

  • Raise your hand as high as you can.
  • Raise your hand even higher.

If you do this exercise, you’ll notice that you can always stretch your hand a little higher, even though you were told to put it as high as you can at first. You can always do a little bit more. Apply this to what you do online.

4. Take action. Every business in a state of motion tends to remain in that state of motion unless an external force is applied to it. With that in mind, you can read and get inspired all you want, but nothing will happen unless you take action. Become the external force that is required to get your blog, business and life to exactly where you want it to be.

5. Flaunt your unique. In other words, know what makes you stand out from the crowd, and milk it. In order to succeed, especially online, you can’t blend in and just be another blog or website that talks about X. Your site can still be about X, but you should be one of the only ones that does Y, or Z.

6. No fear. Fear kills progress, and it kills business. When you’re reluctant to take an action or do something new, take a minute and think to yourself, “what’s the worst that can really happen?”.

7. Failing is okay. We all want to succeed, but we shouldn’t ever be afraid of failing. Failing is part of the process and teaches us valuable lessons along the way. Learn from your mistakes, and improve on your next attempt.

8. Don’t work more, work smarter. When we think of putting in the extra mile to get things done, we often think that means just putting in more hours of work. Instead, think of ways that you can work smarter, which will accomplish the same (or even more), in a considerably less amount of time. It may take a small investment of time in the beginning to figure out how to work smarter, but you’ll make up for that time (and stress) soon enough.

9. Give back. Believe in “online karma”. The more you help others and the more you give back, the more success you will find. If your primary motivation is just to make as much money as you can and do things just for yourself, you’re only going to see a limited amount of success, if any.

10. Just freakin’ enjoy what you’re doing! If you enjoy what you’re doing, it doesn’t become work anymore. You’ll accomplish more, and be happier. If you’re not doing something you enjoy, why not?

Blog Content

11. Be consistent. Write new content on a schedule. Whether it’s once a week, three times a week, or every day – pick a frequency and stick with it. It will not only help your readers know when to expect a new blog post, but it will help you consistently put content out there that Google will crawl to improve your site’s ranking and authority.

12. Be different. In most niches, there are a number of blogs talking about the same thing. As mentioned in tip #5, if you do what everyone else is doing, and talk about what everyone else is talking about, you’re just going to blend in. Give people a reason to notice your blog over the rest.

13. Use keywords in your title. One of the top things the search engines look at when determining how relevant your site is to certain keywords is the title of your post. This is why so many bloggers who understand search engine optimization rank higher in the search engines for topics that online newspapers and companies write about, because they are so concerned about catchy headlines, with no keywords.

14. Use relevant anchor text for your links. When linking to another website or blog within your posts, don’t link to them in words like “click here for…”, or “which you can read here.” Use the phrases or keywords that are relevant to what you’re writing about. As far as SEO is concerned, it will help you a little, but for the websites you’re linking to, it will help a lot. It’s good practice.

15. Break up your post with different text styles. If you write an entire blog post in the same text the entire way through, it’s going to be difficult to read and hard to scan. Use different sized headers, bullet points, and numbered lists to separate your content and make it easier for your readers to consume.

16. Emphasize parts of your content with different text styles. If there’s a particular word or phrase within your paragraphs that you’d like to emphasize, make it bold or italic so your points are even more pronounced.

17. Use stories. People love stories because they can connect and relate to them. It makes what you’re writing about more real, and it often serves as proof for your points as well. Are you just telling people what to do, or are you illustrating how it worked for you?

18. Use data. Other people are more attracted to data and logic, rather than stories. Support your content with raw data, and your arguments will seem that much more believable.

19. Write for your readers, not yourself. Unless you have a strictly personal blog, one of the biggest mistakes you can make while writing content is writing for yourself. Your audience should be your first priority, and you should do what you can to write about topics they are interested in. In the process, you’ll get more comments, more subscribers, and have more people linking back to you as well. Now who doesn’t want that?

20. Enjoy what you write!  Your readers can tell when you are just trying to finish a blog post versus really enjoying the writing process and having fun with it.

Tagging Your Posts in WordPress

When you write a new post in WordPress, you have the ability to add Post Tags before you publish your content — this is commonly referred to as ‘tagging’ – but many people don’t know why they should do it, so they often ignore this feature.

Use tags to add some extra meta data, or key words, to your posts.  Search engines use those little tags as key words for their search purposes, and visitors to our site can click on tags to find other articles you’ve written that include those topics.

You may be wondering:  “What is the difference between categories and tags? ” – Think of your categories as your Table of Content and the Tags will be your index. If I wanted find a specific subject/topic, I could search the Tags to see if something specific has been posted. The categories would be used if I was searching for broad topic.  Tags should be short-no more than three word phrases.

Tags can also be looked as being keywords for each page/article you create. These keywords are  sought out and indexed by search engines. Using tags can make it easier for your articles to be found when people search for a topic….with that being said it’s time to make sure you have tags for each of your pages and articles!

Create Compelling Content That Ranks Well in Search Engines

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Upgrade your WordPress Site Regularly

If you have been using WordPress for even a short amount of time, you’ve noticed that the WordPress Development team puts out new upgrades and versions of the WordPress software on a semi-regular basis. The goal of the WordPress Development team is to put out new versions every 120 days (or once every 4 months – 3 times a year). Why is this important to you? Most often, WordPress is putting out new versions to bring new, exciting and fun features to the users of WordPress. The Development team is always striving for ways to make WordPress more exciting, useful and efficient for users to publish their content on the web.

Occassionally, however; it is vital that the WordPress Development team put out a new upgrade for security reasons. Like all software, WordPress is not infallable and once in awhile, a vulnerability or security flaw is discovered. This is normal in the world of software (think about how often Microsoft puts out updates and upgrades to fix vulnerabilities, flaws and secure their software?). The good news is that the Development team is generally right on top of any problems that are exposed. WordPress has made it  easy for you to upgrade your installed version of WordPress. It is so easy to accomplish there is NO REASON not to upgrade!

Before upgrading, take a full backup of your site using the BackupBuddy Plugin.

It’s this easy: When there is a new version available, you see an alert at the top of every page of your WordPress Dashboard that looks like this:

See the message there? “WordPress 2.9.2 is available! Please update now.” – all you need to do is click the link that says ‘Please update now” to start the upgrade process. Once you do, you are taken to the Upgrade WordPress page in your Dashboard:

 

Click the “Upgrade Automatically” button to start the automatic upgrade of WordPress. Once you do that, you see the following messages appear within your Dashboard:

That’s really it. It’s THAT easy! The WordPress Automatic Upgrade tool downloads the latest version from the WordPress.Org servers, unpacks it on your web hosting account, installs it, upgrades your database and finishes the process with a friendly message telling you that your WordPress has been successfully upgraded. I cannot stress enough how important it is to keep your WordPress installation upgraded and as up to date as possible. You may have heard horror stories about WordPress users having their ‘blogs hacked’ — and it has happened! The blogs were ‘hacked’ because the user was using an old, outdated version of WordPress and did not take the time to upgrade their WordPress software.  Upgrade your WordPress site today. It will only take you a few minutes to complete, and you’ll thank me for it later!

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