Archive of ‘Blogging Tips’ category

Blogging to Build Your Business

Blogging for business is not a new concept, but for many small businesses, especially service businesses, it can be an extremely effective tool to build your social media footprint, establish your brand, or position yourself in your area of expertise.

The ultimate benefit of blogging is the opportunity to communicate your expertise and establish your business as a resource.

Social media can be great tools to drive traffic, but it is the blog that will do the most to build a platform. While there is much debate about the return on investment for time spent in social media, the results of blogging are easier to evaluate: unique visitors, comments, interactions, time on site and other social media metrics can help businesses learn about customer interests and pain points.

Read the full article by Melinda Emerson: http://boss.blogs.nytimes.com/2012/06/22/blogging-to-build-your-business/

Top Ten Blogging Tips For 2012

The blogging game can be quite elusive, especially if you are a beginner and still learning the ropes. Excitedly, many people start blogs, run a few posts – both exciting and boring – before fizzling out.

So, how do you keep the fire ablaze and burning? How do you make sure that your blogging adventure doesn’t burn out prematurely? How do you ensure that when you close down your blog, it is because you want to, and not because you’re unable to keep up with it?

Below are ten tips to keep your blogging game ahead of the pack:

1. Your Opinion Counts
People love blogs. It is the new internet addiction, pegged high and next to social networking. For some crazy reason, people derive a lot of pleasure from knowing how other people think. So, tell people exactly what is on your mind in a short, bullet-to-target style and they will love you.
2. Link and Link Some more
If you have a great post done and ready, link it to other contextual resources all over the place. Support your post with relevant links to other web pages.
3. DO NOT Write TOO MUCH
Nobody enjoys reading through a barrage of words. Hit the nail on the head and do it fast. People are very busy and time is one precious commodity. Do not stall with long and boring opening pages; blast your wits into the reader as soon as they land.
4. 250-Words, period!
The best blog posts are the shortest ones, often delivered in a quick-fire style. Avoid long ones, unless if it infinitely necessary. Long post are easier to forget and harder to put together.
5. Use snappy Headlines
See how editors manage to get people to buy national newspapers on a daily basis. The trick lies in snappy and catchy headlines. Sum up your entire blog post in a catchy headline.
6. Bullets
Everybody loves information presented in a list. It is easy to the eye, palatable and always fresh.
7. Easy to Scan posts
Throw in a sub heading every few paragraphs. Use short sentences that are to the point.
8. Define your style and stick to it
People hate unpleasant surprises. Work on a unique style of delivery and stick to it. Your readers will love you more when they know what to expect.
9. Keywords and more keywords
Since every post bears a theme, litter every post with relevant keywords. Think about what keywords your readers might use to search for your post and use them generously. Make sure the post reads naturally.
10. Finally, edit your posts
Before you hit Publish, proofread and edit your post for errors. Good writing lies in the editing.

Take your blog from boring to “unique”

One of the most difficult things for a blogger is finding a topic to discuss. You know the value of blogging and you want to be good at it, but there are so many blogs to compete with. You want to be original and unique, but just when you think you’ve got an idea you see it pop up on a similar blog..

Fortunately, there are a few easy blog topics that you can make your own. Whether you’re starting a small business blog or just working to improve your personal blog, it’s always good to have a few back-up options when creativity is ignoring you.

Amanda DiSilvestro, business blogger for the leading B2B Directory, Business.com, shares some advice on how make your blog unique:

5 Generic Blog Ideas That You Can Make Unique

1. Reviews – Lots of people do reviews, but what is being reviewed is almost always different. This makes reviews a great way to express your individuality and give readers something unique to read. You can review anything you wish—books, movies, websites—and I think you’ll find that creating a review is actually a lot of fun.

2. Interviews – If you are having a difficult time thinking of things to say, find someone else to do the talking. You likely know someone with a story to tell, so interview them and then help readers put the pieces together. What can someone learn from this interview? If you have a few experts reading your blog, you may also consider asking them if they would like to be interviewed. Just be sure you do a brief background check to ensure you don’t waste your time.

3. Contests – This works best if you have a lot of readers and/or subscribers. Write a blog post that poses a question or asks for opinions, and then create a contest around it. Many blogs hold contests for the most original article, the most thought-provoking piece, etc. However, the tricky thing with contests is coming up with a prize. Consider giving out a cash prize or a free book. In the end this will be fun, draw in more readers, and will certainly be unique to your blog.

4. Personal Experiences – Begin writing about a personal experience or a dream you may have. Although this may not be the direction you want your blog to take, you might be surprised to find that there is a lesson related to your blog that can come out of your personal experiences and/or dreams. Just begin writing and see what happens. This is about as unique as you can get.

5. Surveys and Polls – Surveys and polls require very little writing for those days when you just don’t have a good topic. Nonetheless, surveys are not second best to articles. Surveys can help you gauge what your readers are thinking and will likely give you some ideas for future topics. In addition, readers generally like surveys because they get to see what others are thinking.

 If you have an opinion about something, don’t hesitate to turn it into an article. It will be unique—whether you realize it or not.

Amanda DiSilvestro is a writer on topics ranging from social media to business phone services. She writes for an online resource that gives advice on topics including voip small business phone services to small businesses and entrepreneurs for the leading B2B Directory, Business.com.

Using Blog Carnivals to increase your blog traffic

 

Blog Carnivals are a fun and unique way to drive more traffic to your website. Blog Carnivals are the compilation of blog articles on a specific topic and are based around three primary groups:  Authors, Writers, and Readers. A blog carnival usually comes in the form of a blog article with a list of links to all of the articles submitted within the topic. Blog carnivals are great tools for driving more traffic to your website as each time you write a new blog article you can submit it to relevant carnivals. Those carnivals are then published to readers who will click on links to your blog articles to read your content.

Blog Carnival topics will vary and can be about anything! Some of the main benefits of using Blog Carnivals are:

  • Attracts new visitors to your website
  • Increases your overall website traffic
  • Creates inbound links to your blog articles
  • Increases the chance of your content going viral
  • Provides an opportunity to build relationships with blog carnival authors
  • Might help you increase your RSS subscribers

1st Web Designer, a design blog dedicated to bloggers, freelancers, web-developers and designers, wrote a great article that goes into details about how to set up and participate in Blog Carnivals. You can read the article here.

 

 

31 Days to Build a Better Blog-Updated 2012 Edition

If you have big dreams for your blog but have been putting improving it in the ‘one day’ basket – you’re not alone.

31 Days to Build a Better Blog is a downloadable e-book designed to help you revitalize your blog by giving you 31 tasks that will all help to turn it into the page view powerhouse you’ve always dreamed of. 31 Days to Build a Better Blog has been downloaded by many thousands  of bloggers (over 19,000 bloggers!) and has been recently updated into a 2nd edition for 2012.

The workbook is divided into 31 easy-to-follow tasks that you can work through in your own time.

Each step in the workbook contains:

  • A Task – something to DO that step.
  • Teaching – each day you’ll be given in depth instruction on both the WHY and HOW of the task of the day.
  • Further reading – so you can dive deeper on any task.

Perfect for Bloggers who want More from their Blog

31 Days to Build a Better Blog is for bloggers at different stages of their blogging including:

  • You’ve just started a blog and don’t know what to do next
  • You’ve had a blog for a while but it’s stalled in its growth
  • You’re a blogger with bloggers block and lacking inspiration.

Note: This workbook is NOT designed for bloggers yet to start a blog (PreBloggers). It doesn’t cover setting up a blog.

 

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