Archive of ‘Social Media Tools & Resoures’ category

8 Ways to Get More Repins on Pinterest [INFOGRAPHIC]

The rapid growth of Pinterestwas one of the big social media stories of 2012 and this exciting platform is continuing to see strong growth in the first half of 2013.

Are you “pinning”?  If so, have you ever wondered how to get more re-pins? 

A new infographic by Curalate breaks down exactly which aspects of images on Pinterest increase engagement, and which don’t.

Check out the infographic below to see how you can improve your images on Pinterest.



The Small Business Guide To Google Analytics

One of the best and easiest ways to begin monitoring and tracking your website traffic is by setting up a Google Analytics account. It’s important to know how your readers are interacting with your site. When you understand this interactions, you can learn which areas of your website are having the greatest impact and which areas may need some fine-tuning.

Here’s a great infographic, courtesy of Simply Business, that will help you get started with Google Analytics. Click on the image to open the interactive version that walks you through the different questions.


***Click image to open interactive version (via Simply Business)***

5 Questions You Should Consider When Hiring a Social Media Consultant


Are you thinking about hiring a social media consultant?  Effective social media management is very important to the overall success of any business. What exactly does a social media consultant do?  A social media consultant is essentially the eyes, ears and voice of your company online. Their main goal is to increase your brand awareness, deliver traffic to your website, and boost your bottom line — all while keeping your company’s reputation top-of-mind.

There a lots of companies and individuals offering these services. How do you know who to choose? Here’s 5 questions you should ask before making a decision to hire a consultant:

1. How successful are you in your own social media networks?

2. Do you understand my market?

3. How connected are you to influencers in my industry?

4. May I have the names of your clients?

5. Where can I find current and past examples of your work? S

6 . What are some social media campaign ideas for my business?

7. How would you handle a social media crisis?

Take the time to talk with and interview several potential consultants until you find the right one for your business!

The Customer Journey to Online Purchase


When customers visit your website with the intention of making a purchase, do you always know how they arrived there? Were they directed to your site from a display advertisement on another site? Did they click on a link emailed to them by a friend? Did they find your product or service through an online search? And which is most effective for driving sales online?

These are questions Google is trying to answer with a new tool called “The Customer Journey to Online Purchase,” which allows users to explore typical online buying behavior and see how different marketing interactions impact online sales — from the first time customers interact with your marketing to the moment they buy something. Released today, the tool draws on data collected from more than 36,000 Google Analytics business clients.

The Customer Journey to Online Purchase tool is free to use and is available starting today.

Read more:


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