Archive of ‘Small Biz Tools & Resources’ category

8 Ways to Get More Repins on Pinterest [INFOGRAPHIC]

The rapid growth of Pinterestwas one of the big social media stories of 2012 and this exciting platform is continuing to see strong growth in the first half of 2013.

Are you “pinning”?  If so, have you ever wondered how to get more re-pins? 

A new infographic by Curalate breaks down exactly which aspects of images on Pinterest increase engagement, and which don’t.

Check out the infographic below to see how you can improve your images on Pinterest.

 

The-Eyes-Have-It-Curalate-Infographic-copy

5 Questions You Should Consider When Hiring a Social Media Consultant

 

Are you thinking about hiring a social media consultant?  Effective social media management is very important to the overall success of any business. What exactly does a social media consultant do?  A social media consultant is essentially the eyes, ears and voice of your company online. Their main goal is to increase your brand awareness, deliver traffic to your website, and boost your bottom line — all while keeping your company’s reputation top-of-mind.

There a lots of companies and individuals offering these services. How do you know who to choose? Here’s 5 questions you should ask before making a decision to hire a consultant:

1. How successful are you in your own social media networks?

2. Do you understand my market?

3. How connected are you to influencers in my industry?

4. May I have the names of your clients?

5. Where can I find current and past examples of your work? S

6 . What are some social media campaign ideas for my business?

7. How would you handle a social media crisis?

Take the time to talk with and interview several potential consultants until you find the right one for your business!

How to Pin an Image on Pinterest

Pinterest is growing by the day and in fact, it has surpassed Facebook in terms of the number of users spending more time hanging out on the site.  They also spend more than twice as much compared to Facebook users. The average daily users on Pinterest now number 1.36 million with majority of them females.  A new study done by Boticca.com also confirms that Pinterest attracts more customers and generates more sales than Facebook.  With it’s popularity growing so rapidly, there’s every reason for business owners to be using Pinterest. You just need to sign up for an account, install the Pin It button to your browser and then start pinning interesting and attractive images.

How to Pin an Image on Pinterest

A pin is basically an image posted on Pinterest.  It can be added by uploading a photo from your computer or from any website.  To be able to pin, first you have to log into your Pinterest account.  Then on your home page, click the Add button (with a plus sign beside it) on the top right.

pinterest2 300x175 How to Pin an Image on PinterestClick to Enlarge Image

 

A box will then show providing you three choices – Add a Pin, Upload a Pin and Create a Board.

How to Add an Image from a Website

If you’ve found a beautiful image worth sharing on a particular website you’ve visited, choose the Add a Pin option.

pinterest3a 300x179 How to Pin an Image on PinterestClick to Enlarge Image

 

You will then be shown a new box where you can type in the url of a website. After providing the web url, click find images.

add pin 300x92 How to Pin an Image on PinterestClick to Enlarge Image

 

On the new page, search for the image by clicking Next with the right arrow.  Once you’ve found the image, choose the board where you’re going to pin it by clicking the down arrow on the right beside the image.  Then below the board’s name, provide a description of the image. You may also wish to include a Hashtag here (in your description).  Click Pin It when you’re done.

add pin2 300x184 How to Pin an Image on PinterestClick to Enlarge Image

How to Add an Image from your Computer

If you have an image saved on your computer, then click the Upload a Pin option.

upload pin1 300x179 How to Pin an Image on PinterestClick to Enlarge Image

 

On the next window, search for the image on your computer.  Then follow the same steps by choosing a particular board where you want to include the photo, provide a description on the box below it and hit the Pin It button when you’re done.

upload pin 300x184 How to Pin an Image on PinterestClick to Enlarge Image

 

How to Add an Image via your Browser

Another way to pin images is to use the pinmarklet on your browser. You will normally have this when you install the pin it button. To use this, you can choose a great image from a website you’re visiting.

Then click on the Pin It button on top of your browser. A thumbnail image will then show on your Pinterest page and in the image, you can click the Pin It button.

pin 300x167 How to Pin an Image on PinterestClick to Enlarge Image

 

Next, a new window will show allowing you to choose the board where you want to pin the image and provide a short description.  You can just remove the link that shows in the box and type in your description. Then hit the Pin It button.

pin2 300x162 How to Pin an Image on PinterestClick to Enlarge Image

 

Pinterest Pinnning Best Practice

Remember that when pinning, there are best practices you need to follow.  Firstly, pin from the original source. Second, pin from permalinks and the third rule is to always give credit to the source and provide a description of your pin.

What do you love to pin? Leave a comment below and share your Pinterest boards with us!

 

Wendy Moore is the founder of http://www.savvywebwomen.com and creator of the Savvy Online Engagement Blog – the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit http://www.wendymoore.net.

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