Archive of ‘Diva Spotlights’ category

Diva Spotlight: Mamo & Parker

Diva:  Jordan Parker
Business Name:  Mamo + Parker Public Relations
Website Address:  http://www.mamoparker.com  
Year Business Was Founded:  2010

Tell us about your business:
Mamo + Parker Public Relations (MPPR) is a full-service beauty, entertainment, fashion and lifestyle public relations and event management agency. Our innovative and integrated publicity, marketing and guerilla outreach campaigns position brands to engage,inform and influence audiences.

What inspired you to start your business?
Realizing that I would never be able to do the type of work I wanted to do and work with the people I wanted to work with if I always had someone else was delegating those things to me.

What has been the biggest challenge in your business and how have you dealt with it?
My partner, Brahaani Mamo, and I struggled to grow our clientele in the beginning. When we started MPPR, neither one of us had held positions that allowed us to do business development. It was a struggle to learn how to approach potential clients and or respond to requests for proposals. Every client and every proposal is different, but we’ve definitely crossed that invisible boundary that held us back in the beginning.

What would you say has contributed to your business success?
Perseverance. Brahaani and I are both law school graduates. In starting our business, went down a totally different path than what was expected. Even though we had people close to use who didn’t quite
understand what we were doing and didn’t fully support our dream, we continued to work toward that dream. This trait carries over into every client engagement and every project we complete.

What advice would you like to offer to other women/moms who are thinking about starting a business?
Figure out what it is that you want, and put everything you have into making your dream become a reality. A successful business doesn’t grow overnight, for the most part. Train yourself to visualize the end goal then use your time to get closer and closer to that goal. Know going in that you’re going to work hard. But, the rewards of that work can’t be duplicated if you’re truly going after what you want. In the midst of all of your goal setting and reaching, stay organized, in all
aspects of your business.

What has been the most rewarding aspect of being an entrepreneur?
The most rewarding aspect of being an entrepreneur is having the ability to choose. I get to pick which projects I work on, which clients I work with, and how I work with those clients. I don’t have
to sacrifice what’s important to me to meet the ideologies of someone  else. It’s an amazing feeling.

What is your favorite tool/resources you use for your business and why?
Hootsuite. We do a lot of social media work, and Hootsuite keeps everything organized. We can see every action taken across multiple accounts without moving from dashboard to dashboard. I don’t know what
I would do without it.

How do you manage your personal and business activities?
It’s a tightrope act. We all have the same number of hours in the day, so I’m not going to say I don’t have time. But, I’m often running one activity, be it business our personal, into the next with very little time for a break. I prioritize every single day. I cut out what’s unnecessary and make sure I take care of who what’s important to me.

Looking back, is there anything you wish you’d done differently?
I wish I would have followed my passion a bit sooner. I knew what  wanted long before I pursued it. I was too afraid of failure and worried about what other people thought to go after my dreams. But that’s all in the past, so I’m keeping it moving in the present.

Please share your social media connections:
http://www.twitter.com/MamoParker
http://www.mamoparker.wordpress.com
http://www.facebook.com/mamo.parker
http://www.facebook.com/MamoParkerPR
http://www.linkedin.com/jordanparker03

Diva Spotlight: Happy Mother Coach

Diva:  Lindsay de Swart
Business Name:  Happy Mother Coach
Website Address:  http://www.happymothercoach.com
Year Business Was Founded:  2009

Tell us about your business:
I am a life coach just for mom’s. I look after the backbone of the household by helping mom’s re-discover themselves.

What inspired you to start your business?
Being a mom! I have been a life coaching for 6 years and I asked who were the people that I could help most – it was mom’s. I am one!!

What has been the biggest challenge in your business and how have you dealt with it?
Making the jump from at-home mom to getting out there with a business message.  It is also a challenge getting my priorities sorted out and making time for things that really matter.

What would you say has contributed to your business success?
All the tools that I have learned as a life coach, some great friends input (including a very supportive husband) and my kids – they teach me something every day.

What advice would you like to offer to other women/moms who are thinking about starting a business?
Know that if you are thinking about it, then you can do it. Always ask for help when it’s required and know that people want to help you as much as you want to help them.

What has been the most rewarding aspect of being an entrepreneur?
Getting the balance between work and homelife. I also love knowing that my success is as big as I make it. There is no limitation.

What is your favorite tool/resources you use for your business and why?
Tony Robbins and Cloe Madanes are my guru’s. What they teach is fabulous for keeping me on track, and my clients benefit too.

How do you manage your personal and business activities?
I am quite specific about time blocks. What is work time and what is family time. Using those as my guideline makes it pretty easy to draw the line between the two roles.

Looking back, is there anything you wish you’d done differently?
Specialised sooner. I have been doing general life coaching and only recently specified that mom’s are the people I can help the most. I has really helped my focus since I made that decision.

Diva Spotlight: Outta The Box Marketing

Diva: Cindy Watts
Business Name:  Outta The Box Marketing
Website Address:  http://www.outtatheboxmarketing.com
Year Business Was Founded:  2008

Tell us about your business:
My business is all about educating women in business about online marketing so they can either hire someone or do it themselves without being sold something they don’t need.

What inspired you to start your business?
My clients, networking friends, and volunteer connections inspired me to start my business. They had a need and I wanted to help them get the information and training they were looking for.

What has been the biggest challenge in your business and how have you dealt with it?
Finding the time to both work in my business and on my business.

What would you say has contributed to your business success?
My great clients & their referrals.

What advice would you like to offer to other women/moms who are thinking about starting a business?
Plan to be financially successful from the very beginning. Put together a financial plan and remember that you have to invest a lot of money in the first 1-3 years on yourself and business.

What has been the most rewarding aspect of being an entrepreneur?
Having the time to take care of my family when I need to.

What is your favorite tool/resources you use for your business and why?
My iPhone is my favorite. I can use the iPhone as a “hot spot” and hold my trainings any place my client needs to. We do not need a WiFi friendly location anymore.

How do you manage your personal and business activities?
Schedule both on the same calendar and color code each piece. This way I do not overload on either too much in one week.

Looking back, is there anything you wish you’d done differently?
Yes, definitely! I wish I had put together a financial budget with the beginning expenses spread over time instead of having them due at the start of my business.

Please share your social media connections:
You can find them all here
http://www.xeesm.com/CindyWatts

Diva Spoltight: Animal Matters

Diva:  Christine Durrant
Business Name:  Animal Matters
Website Address:  http://www.AnimalMatters.com
Year Business Was Founded:  2010

Tell us about your business:
Animal Matters is a company dedicated to teaching children how their everyday choices can affect the lives of animals.

What inspired you to start your business?
I wanted to find a way to teach children early on about being kind toanimals and the importance of spaying/neutering and adoption. I later decided to add in healthy eating habits as I became more aware of the tremendous health problems children are facing today.

What has been the biggest challenge in your business and how have you dealt with it?
I would say the biggest challenge (besides production costs) is keeping my product “Made in the USA” and still being competitive price
wise. I deal with it by holding my ground and knowing it’s the right thing to do.

What would you say has contributed to your business success?
Not to be repetitive but I think having it made in the US has helped greatly. People really appreciate that. Also, the game is highlygreatly. People really appreciate that. Also, the game is highly educational but still fun and parents like that.

What advice would you like to offer to other women/moms who are thinking about starting a business?
Plan ahead, try to have some way to earn income even if it’s part time while you start up and listen to your heart!

What has been the most rewarding aspect of being an entrepreneur?
Time with my daughter and flexibility.

What is your favorite tool/resources you use for your business and why?
The internet, it is an amazing resource for potential vendors.

How do you manage your personal and business activities?
I juggle A LOT but I like being able to work all hours and play when Iwant to.

Looking back, is there anything you wish you’d done differently?
Yes, I would have worried less.

Please share your social media connections:
Facebook –Animal Matters – Fur & Feathers
Linked In-Christine Durrant
Twitter @AnimalMattersCo

Diva Spotlight: Hire Learning Career Development Agency

Diva:  Kelly Evans
Business Name:  Hire Learning Career Development Academy
Website Address:  http://www.hirelearningonline.org
Year Business Was Founded:  2008

Tell us about your business:
Hire Learning is a 501(c)3 youth workforce development agency. We teach young people ages 14-24 21st century and entrepreneurship skills and assure that they are work ready. We inspire young people to create strategies that will lead them to their future goals.

What inspired you to start your business?
As a former director of economic development for a local municipality, I was discouraged by the low numbers of young people who were being hired by local businesses. Business owners often shared with me the
fact that young people lacked the soft skills necessary to get and keep jobs, and I decided to make sure that young people received those skills and became employable and ultimately business owners themselves.

What has been the biggest challenge in your business and how have you dealt with it?
Of course, being a non profit organization, my biggest challenge is always funding. It is our goal to be 100% privately funded and not rely on public funding streams. We are now moving toward a social enterprise model where our students will run and operate a business while our services generate revenue to fund our programs.

What would you say has contributed to your business success?
Hard work, perseverance and believing in my dream even when it didn’t make sense to do so.

What advice would you like to offer to other women/moms who are thinking about starting a business?
Just Do It! It’s not easy, but nothing worth having ever is.

What has been the most rewarding aspect of being an entrepreneur?
Dreaming up my own ideas and seeing them come to fruition.

What is your favorite tool/resources you use for your business and why?
The internet. I read and research everything! There is no reason that anyone can’t learn what they need to know to be self actualizing with
the access to information that we have.

How do you manage your personal and business activities?
Most of my personal activities ARE business activities! I do make time for my husband and family and I don’t answer calls or emails so that I am totally present when I am having family time.

Looking back, is there anything you wish you’d done differently?
I wish I had pushed through the fear and started earlier.

Please share your social media connections:
Facebook:  Hire Learning
Twitter:  @hire_learning

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