Promote Your Business Online For Free!

Every business needs promotion, regardless of size. This is especially true for the home and small business ventures that don’t have large box stores or sell online.  The big question: what are some effective yet cost-effective ways of marketing?  In the article, 7 Ways to Promote Your Business Online for Free, Kim Bhasin brings out several suggestions that are fairly easy and FREE.  Free does not mean cheap, ineffective or any less valuable.  To the contrary, many of Bhasin’s suggestions use the Internet as a communications media.  Using the Internet allows for potentially huge audiences and customers.  Nothing in history compares to the power and reach of the Internet as a marketing medium.

You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn’t mean that there aren’t effective ways to get your brand out there.

Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.

Here are seven ways to promote your business online that won’t cost you a dime:

1. Use the three big local listing services

Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing has a similar service that’s easy to sign up for.

2. Embrace social media

Social media isn’t just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.

3. Start a blog

A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.

4. Put up multimedia on YouTube and Flickr

YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.

5. SEO your company website

Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.

6. Press releases

Every time your business does something newsworthy, don’t hesitate to shoot off a press release—maybe folks will pick up on it. They’re a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release.

7. Join a relevant online community and contribute

Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.

Share this:

Facebook Twitter Linkedin

You may enjoy these posts also:

  • Twitter Weekly Updates for 2012-07-14
    How would you feel if you were to wake up one morning and find out that your website or has disappeared off the net? Make sure you backup! #
    RT @marismith: Beginning Tips for Success With Soci…
  • Twitter Weekly Updates for 2012-04-07
    RT @openforum: Getting your first office is an exciting milestone for your biz. Don't ruin it with rookie mistakes, says @wisebread:… #
    RT @alibrown: Moms: To succeed as entrepreneurs wit…
  • The benefits of using text messaging for mobile marketing What do you think of when someone says “mobile marketing”? Smartphone apps? A mobile website? QR codes? While these may be the first thoughts that pop into your head, they may not be the best first…